Apple says iPhone is not overrated

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POSTER: computer news   ||   APPLE SAYS IPHONE IS NOT OVERRATED	DATE:2016-10-26
Quarterly report Apple has just been published , and it has not changed the trend of recent months: the company is still heavily dependent on the iPhone, and the sales volume of smartphones continue to decline, as well as revenue from the sale.  However, Apple Guide carefully pretends that the smart phone market is fraught enough potential for sustainable development. Attempts analysts to figure out how Apple is willing to use a competitor's failure to Samsung Galaxy Note 7, had little success.  Management recognizes that the offer iPhone 7 and iPhone 7 Plus is now limited, and Apple at all desire can not dramatically increase production.  The Company believes that it can increase revenue from sales of smart phones and more. According to Tim Cook , users are very satisfied with the iPhone 7 and iPhone  7 Plus camera features ,  Apple CEO believes that the brand smartphones have a fair margin, and the company is not prepared to take too much for them.  Expectations of increase in the average realization price Apple is proportional to the number of new features that the company introduces to the new smartphone models. In the US market this year, there is a high activity of sellers to encourage iPhone owners to switch to previous generations of fresh models.  Analysts point out that such an increase in activity is observed every two years.  Tim Cook has agreed with the observation, although it was not categorical in their solidarity with the author of the question. Over the past three years, Apple has increased the budget for the research more than doubled, and sales volumes increased slightly.  Tim Cook calmly said the company is currently developing new products which are far from the phase of mass production.  Moreover, high costs are sent to the ecosystem and the development of software services.  In the third quarter, revenues from services increased by 24% compared to the same period of the previous year. Related Products :

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