Lisa Su, concerning the positioning of Ryzen processors made it clear that older models of this processors family will compete with Core i7 and Core i5, but in the long term Ryzen family necessarily block the full range of price offers, penetrating and accessible segment. However, it is possible that it will happen in the second half of the year with the release of the desktop versions of Raven Ridge.
Another expert asked about the rate of return obtained by the implementation of Ryzen processors. He asked whether AMD wish to pull up the corresponding indicator for the level of inherent product of its nearest competitor. Lisa Su did not answer this question in a straight line, but made it clear that for AMD priority is to ensure a decent level of competition Ryzen processors only in terms of pure performance. If successful combination of price and performance will be able to offer no substantial detriment to profitability, then it certainly will contribute to increasing the share of AMD market, but in the long term, the company would like to make use of every opportunity to improve profitability.
In short, in the early stages of promotion AMD does not rule out "the cost of maneuver", but it is quite sure of Ryzen processors performance level to greatly sacrificing profitability. All internal expectations for speed Ryzen company implemented or exceeded, as claimed by Lisa Su. Much the same is said about the speed of Vega, naming the two groups of products suitable for the segment "high-end". Vega Output in the second quarter will increase the popularity of the AMD platform as a whole.
Ryzen processors on the market promises to appear gradualy, but only from the standpoint that at first they appear in retail, and then - in the composition of finished computers and the corporate segment.