Lenovo is preparing for expansion into the African smartphones market

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POSTER: computer news   ||   LENOVO IS PREPARING FOR EXPANSION INTO THE AFRICAN SMARTPHONES MARKET	DATE:2013-05-12
Lenovo company , prefigured in the three largest manufacturers of personal computers in the world market of smartphones and tablets is content with a much more modest status.  However, this does not prevent it from being one of the leaders of the segment at home in China.  . By the end of year , Lenovo is going to present its smartphones in Nigeria - the first by the number of inhabitants of the country and the continent's second-largest economy after South Africa.  The last of the African Group deterred by administrative delays - are governed by the market of mobile devices, mobile operators, to establish sales of smart phones through them quickly fail.  Nigeria has no such problems, and in the regional market for mobile phones good prospects.  Specifically, for the 160 million inhabitants of the country, 113 million people are already subscribers of cellular communication.  The number of smartphone users in Nigeria, according to experts, will increase from 5.6 million this year to 35 million people by the end of 2017. Prices of smartphones are falling, covering mobile networks is growing, there are affordable tariff plans.  Lenovo is full of optimism about the market in Nigeria.  Curiously, the company will begin to conquer it is by cheap models.  First, the local population will be offered smartphones costing about $ 500, having a large screen and a capacious battery.    Lenovo then plans to capture the African market Egypt.  A country with 84 million population shows high rates of growth in sales of smartphones and does not have the limitations inherent in the South African market.  According to analysts, Africa last year totaled about 900 million subscribers of mobile networks, which corresponds to 73% of the population of the continent.  By 2015, this figure should rise to 85%.  For handset manufacturers, this means that the region has a good growth potential .     Related Products :

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