Sony is stepping up revenue with growing losses

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POSTER: computer news   ||   SONY IS STEPPING UP REVENUE WITH GROWING LOSSES	DATE:2013-11-01
In the current fiscal year, Sony expects to complete the period with net profit.  Last year, the company was selling non-target assets, including chemical manufacturing, and conduct other business optimization: laying off staff, got rid of the expensive headquarters, and so on. This summer, after the evaluation of the second calendar quarter (for Sony it was the first quarter of fiscal 2013), the company issued a forecast of output by April 2014 at a net profit of 50 billion yen (about $ 500 million).  The third quarter showed that even this modest figure is not achievable.  The new forecast - that's 30 billion yen, or about $ 300 million because of all mounting losses from the activity, although revenue is growing relatively well for Sony.  However, here comes into play more of such factors as the weakening of the yen against the dollar and the euro, which brings the company more money from trading in European and American markets.  Basically - in Europe, the company has already drawn attention.  Its current and next priorities - European and Chinese markets.  In this respect, a good example is the decision to start selling the new Sony game console - PlayStation 4 - first in the U.S. and Europe, and until next year in Japan, although the home market was always important. Overall for the quarter - July to September - the company  saved 1770000000000.  yen (about $ 18 billion), a 10.6% increase in revenue in the same quarter last year.  A year ago, net loss amounted to 15.5 billion yen (~ $ 155 million).  This year's loss in the quarter rose to 19.3 billion yen (~ $ 193 million).   Most of all, as you can see, the company earned on phones and smartphones.  Revenue for the year rose by almost 40% - to 418.6 billion yen (~ $ 4.2 billion).  But even this trend has brought the company a net loss.  Sony Devices - it's almost a work of art, but their cost is high, as the retail price, and the company is still selling them at a loss.  But it allows  to increase your sales.  As can be seen from the table below, Sony gradually increasing the supply of branded smartphones.  During the quarter sold 10 million smartphones, 1.2 million more than a year ago.  Over the year, the company expects to put on the market 42 million smartphones.  Almost 10 million more than during the previous financial year.   In other prosperous  specialization areas include financial services and music sales .As for the video game consoles, it is easy to notice a slowdown in sales.   Related Products :

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