The primary task of the high end graphics card reference design - saturate the market in the first days after the announcement and the actual launch. They are equipped with a cooling system, which carries long-term operation at rated speed and has an acceptable cost. If it is at the same time the noise is not very much - it is a great success.
Gainward Company once worked well over the GeForce GTX 780 Ti, suggesting the cooling system with concealed Phantom fan placement and 8 phase power system.
Palit also offer card with three fans in the cooling system JetStream .