Yesterday, AMD representatives on accounting conference mentioned that the price of Radeon R9 and Radeon R7 reached more attractive levels, and in the second half of the year the company expects growth in demand not only for them, but also increase the market share occupied by them.
To be precise, AMD representatives said that the price of Radeon R9 and Radeon R7 become better to correspond to the market situation. Revenue from sales of GPU in the second quarter declined for the first time AMD started talking about the impact on market speculation of cryptocurrency fans who have lost interest in the company's products. Average GPU sales price also decreased . At the same time, we hear from AMD CEO mantra about the need to maintain profitability for the production of CPUs prohibiting race with Intel.
Recently, however, AMD has advised manufacturers to reduce the recommended retail prices for video cards.
Accordingly, if the price of the video card in the retail decline, the first should be cheaper GPUs themselves. Situation with compensation for already shipped graphics cards is not considered here. This summer, AMD came in the best traditions of Intel: it made partners sacrifice their profits, forcing them to reduce the cost of graphics cards for consumers by reducing the profits of manufacturers of graphics cards. Prices for graphics processors remains unchanged. Moreover, according to our data, the end of the quarter, they will not also decrease.