Google's quarterly report showed annual growth in revenue and net profit. The search giant increases revenue figures for the 18th consecutive quarter that confirms the correctness of the chosen path. At the same time, experts say, Google makes it so aggressively and successfully that competitors such as Facebook and Twitter do not have time for it.
For the second quarter Google had revenues of $ 15.96 billion, up 22% compared with revenues last year. Net income for the year increased by 6%, from $ 3.23 to $ 3.42 billion because of the bias toward mobile advertising (due to small screens), the average price paid clicks dropped by 6%. The total number of paid clicks increased by 25%.
Google's success attributed to investments in impressive. Over the past five years the company has spent on these purposes $ 13 billion from $ 17 billion of funds allocated for capital expenditures. At this stage, Google tends to squeeze as much as possible from the direction of wearable computers and prepares for penetration of the emerging market .