Huawei company , previously known mainly to its telecommunications equipment, is now the third largest producer of smartphones in the world after Samsung and Apple. However, it is content with just 6.7% of the world market, and half of the products sold in China.
Let's start with the fact that in the third quarter the volume of Huawei smartphones supply have increased by 26% YoY to 16.8 million. Pieces, with almost a quarter of a product of the price segment above average. In this price range Huawei managed to increase its sales volume by half compared to the same period last year. More expensive models of smart phones are starting to be popular in overseas markets, as recognized Huawei representatives. The following year, the company's efforts will focus on creating an emotional attachment of consumers to the brand Huawei. Advertising spending will grow by 30%.
Incidentally, among the top gainers for Huawei were the markets of the Middle East, Africa and the Asia-Pacific region. In the fourth quarter, the company expects to increase the volume of smartphone sales by 80% compared to the current quarter, the first three quarters Huawei managed to sell only 63.8% of the target for the year, sales volumes of smartphones.