HTC has not yet established a clear strategy for the market of portable devices, but shows clear intent to promote family of cameras RE, which is currently offered with discounted prices , not only in the US but also in Taiwan. The company intends to bring to market the camera RE second generation next year.
The family of cameras HTC should become an independent product line focused on the mass market. HTC Estimated, up to 5% smartphone buyers in Taiwan can buy the camera RE first generation. If the product will be able to overcome this barrier, such a result can be considered a success.
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