Apple is trying to reduce the impact of currency fluctuations on the production value

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POSTER: computer news   ||   APPLE IS TRYING TO REDUCE THE IMPACT OF CURRENCY FLUCTUATIONS ON THE PRODUCTION VALUE	DATE:2015-10-28
Many analysts even during the quarterly reporting the conference, Apple noted that the company has not only increased the rate of return from 38% to 39.9%, but also set a goal to keep the rate within 39-40% in the current quarter.  As  explained CEO Tim Cook ,  to market new products and maintain a high rate of return is not as easy.  It was only with the passage of time it is possible to systematically optimize costs. Apple's CFO Cook grabbed the initiative and added that in this difficult time for the global economy, characterized by significant fluctuations of individual currencies, Apple manages to maintain a high rate of profit, although the company's revenues by 62% generated outside of the US.  The company is doing everything possible to compensate for currency fluctuations, using hedging mechanisms.  Unfortunately, it does not work in all markets, but Apple is trying to take some of the damage caused by the collapse of the local currency.  When pricing a new generation product of the previous fluctuations in exchange rates are usually taken into account so that local consumers have suffered less than if pricing were unified for all regions.  Part of such events and activities, manage to compensate for the cost reduction. In addition to China, where the number of iPhone sold increased during the year by 120%, and revenues from their sales doubled, Apple continues to please the markets of Vietnam, India and Indonesia.   By the way, Apple CEO cites China   as quite popular this tablet market.  For example, 68% of local buyers iPad had never previously owned a tablet, and 40% of this amount for the first time bought Apple product  .  That is, tablets Apple popular not only in the United States.  Although, of course, the reduction in revenue of 20% and a proportional fall in sales volumes in kind can hardly be called a success.  However, Apple said that iPad Pro enjoy a variety of customers - from students and artists to business professionals.   Related Products :

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