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PC makers have to change business model or to leave


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PC makers have to change business model or to leave


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POSTER: computer news   ||   PC MAKERS HAVE TO CHANGE BUSINESS MODEL OR TO LEAVE

DATE:2016-09-28

Year after year, the PC market is shrinking in volume.

In its report, not only  Gartner experts warn about the dangers of following the traditional model of selling PCs - relying on the regular updating of hardware and lower prices, but also offer to consider four other business model .  The first model - a classic.  It is not intended to change and therefore the most risky.  Brands continue to sell computers, update the range and reduce the price to attract buyers.  In this way, the consolidation is inevitable, and someone will have to go out of business.

The second option - is the sale of non-traditional methods of traditional PCs.  Computers to be given away free to users on a subscription basis services.  Revenue in the pocket of system manufacturers will go to the expense of providing "digital" services or advertising.  Something like 10 years ago, Microsoft offered (FlexGo project Transmeta platform), and five years ago partially implemented, Amazon, Kindle e-book offering a discount for viewing ads.

A third option to change the business model - is the development of new products while maintaining the traditional sales model.  For example, the computers need to get new opportunities - a variety of sensors and to be prepared to integrate into the "smart" home and to work more closely in the implementation of the human environment.

The fourth model is the most aggressive.  PC makers offer new products and earn revenue from the provision of digital services from services and software developers.  As an example, analysts led home robots, which, including the user will dispose of a budget, buying groceries or spending money for current expenses - utilities and more.

For some reason it seems that computer manufacturers will follow the path of least resistance - no one will change, and the weakest will leave the market, after dropping the Chinese business.


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