The latest Intel initiative to promote ultrabook implying advertising costs in the amount of several hundred million dollars, was subjected to fair criticism . Intel is supporting partners that create accessories for ultrabook, but refuses to lower prices for its own processors. Meanwhile, the cost of processor and chipset forms a considerable part of the ultrabook price, which is now in most cases around $ 1000.
Assocaite published the opinion of laptop manufacturers who once again complain about the unwillingness to reduce the cost of Intel processors used in ultrabook. Without that, according to manufacturers to achieve the ultimate ultrabook cost of $ 699 they will fail. The advertising campaign is not so useful to ultrabook as a possible decline in prices for processors.
The next generation MacBook Pro and ultrabook will help the traditional 15-inch notebook to lose weight.