Apple company's management, is encouraged by a record number sold last quarter iPhone (74,5 mln. Pieces) - the first quarterly revenue in this sector exceeded $ 50 billion. As we have already explained, the proceeds from the sale of iPhone has grown at a faster rate compared to the sales volumes . This is confirmed by the CFO - iPhone average selling price rose to $ 687, it's $ 50 more than the previous year. IPhone sales grew both in developed markets and on growing. BRIC in the list of champions last quarter featured China and Brazil. In general, in the BRIC countries, sales of iPhone for the year grew by 97%, but in the US rose by 44%. If we talk about the total revenues of the company, it has grown in developed markets by 20% and growing - by 58%. In China, revenue growth was 70%, while the number sold during the quarter, Apple's smartphone is doubled.
Generally, Tim Cook did not hesitate to confess love to the Chinese market - the second largest in the world for the iPhone. Soon the number of retail stores Apple in the region will reach 20 units, and by mid-2016 it will double. Apple Online Store delivers products in 350 Chinese cities. Last quarter, revenue from e-commerce in the region exceeded the result of the previous five years. Competition among local manufacturers Apple is not very confusing.
Tim Cook is not inclined to believe that the market is saturated with smartphone brand Apple. On the contrary, he believes that the potential of these products is still very high. On the iPhone 6 and the iPhone 6 Plus has passed no more than 10-15% of iPhone users , and they may be joined not only the owners of other iPhone models , but Android users , as well as those who do not have at all a smartphones. Tim Cook is confident that the world is still quite owners of Android-smartphone, which in the future wish to go on the iPhone.
By the way, Apple is quite happy with the outcome of the current iPhone 5s and iPhone 5c sales, and the balance of supply and demand on the iPhone 6 and the iPhone 6 Plus has been achieved only in January, which already applies to the current quarter.