In the third quarter of 2016, which ended in October, iPhone share increased in most regions, with the exception of Germany and China. iPhone is the best selling smartphone in Japan, UK and US, where their share in the reporting period was 51.7%, 44% and 40.5%, respectively. This is stated in a new report research firm Kantar Worldpanel.
According to industry analysts Kantar Worldpanel, in the third quarter, Apple has managed to increase its share of the US smartphone market to 40.5%, which is 7 percent higher than a year ago, when the iPhone is held 33.5% of the market. Important role in this played Samsung Galaxy Note 7. Sales dip In addition, analysts believe that the increase in the share of Apple demonstrates that buyers are not scared off by the absence of the iPhone 7 and iPhone 7 Plus 3,5-millimeter audio jack. iPhone 7 has become the sales leader in the US, followed by the Samsung Galaxy S7 and iPhone 6s. And the iPhone 7 Plus has become the fourth largest in the US smartphone popularity.
"The lack of a headphone jack, as it turned out, was not a problem for consumers in the US. IPhone 7 has become the best-selling smartphone in the third quarter of 2016, reaching 10.6% of the total sales of smart phones. IPhone 7 Plus with a 5.3% share became fourth selling smartphone after the iPhone 6s and Samsung ", - said the director of the direction for the study of consumer behavior Kantar Zhanvua Lauren (Lauren Guenveur).
In the US, Google's share in the last quarter reached 0.5% of total sales, which is impressive considering that sales of new smartphones and Pixel Pixel the XL started only 20 of October. In a short time, Google was able to achieve parity with such well-known brands such as Huawei and Microsoft, the share of which is also at the level of 0.5%.
But the most popular operating system in the smartphone market is Android. In the US, Android share in the last quarter decreased by 5.6 percentage points year on year to 57.9%. Android dominates the fifth consecutive year on the market. However, iPhone is still the most desired smartphone in the world.