IDC Experts begin the calendar next winter with the forecast for the development of the smartphone market. They suggest that this year all over the world will be sold 1.288 billion Smartphones, up 26.3% more than in the previous year. However, next year growth in sales will not exceed 12.2%, and the average for the period until 2018 limited to 9.8% annual growth rate. Proceeds from sales of smartphones in the same period will rise to a maximum of 4.2% per year. The average selling price
of the smartphone will be reduced from $ 297 this year to $ 241 in 2018.
However, as IDC experts explain , expensive smartphones, which will fuel the demand mainly in the prosperous regions in terms of revenue will not grow as a moderate increase in sales will be offset by the preservation of the average selling price, or even decrease it. Each new generation of expensive smart phones becoming less different from the previous one, and update the model no longer becomes a sufficient incentive to buy a smartphone.
If we talk about the balance of power among the operating systems, in quantitative terms, Android by 2018 will fall from the current 82.3% to 80% of the market, iOS will also lose ground (13.8% -> 12.8%). But Windows Phone strengthened from 2.7% to 5.6%, and other operating systems will strengthen the position from 1.1% to 1.6% of the market.
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