Journalists Taiwanese industry publication DigiTimes spoke with the CEO of Asustek Jerry Shen who shared plans for 2016 and spoke about the future of the popular smartphones line ZenFone. Shen expects that by the end of 2015 shipments of smartphones Asus will exceed 20 million copies, and in 2016 will increase to 30 million, which, according to him, will allow the company to enter the top ten manufacturers of smartphones in the world market.
Jerry Shen said in an interview that Asus plans to launch next year a new generation of smartphones ZenFone, thus reducing the number of new models for each generation. Smartphones ZenFone next generation except ZenFone Zoom, hit the market in May and June 2016.
He also stressed that due to the efficiency, quality of Asus products is getting better and better, and the prices at the same time remain reasonable. The pricing policy of the company has confirmed its competitiveness, will help increase sales volumes.